Novacolor Italian Finishes
Specialties
Web Design + Digital Marketing + Social Media Management + Content Creation + Web Security and Digital Infrastructure Protection
Visit websiteIn the Novacolor Italian Finishes project we were responsible for the brand’s overall digital strategy. We designed and developed the website, working on information architecture, user experience and conversion-oriented calls to action. We implemented measurement tools such as Google Analytics and tracking pixels to optimize data-driven decisions, and carried out secure website configuration and digital infrastructure protection tasks, including WordPress environment optimization, access control and backup strategies to ensure website integrity and data security. The planning and execution of Google Ads and Meta Ads campaigns were carried out in collaboration with the area manager, defining segmentations, budgets and objectives. We actively participated in metrics analysis and continuous optimization to improve performance and return on investment. We also managed social media channels (Instagram and Facebook), developing visual content, promotional graphic pieces and digital materials such as brochures, maintaining brand consistency and strengthening online positioning. In addition, we developed Google Slides presentations for commercial meetings where we presented strategies, results and improvement proposals to clients.
Visit website
